Rolling Stone

Created at Puncture Design
Creative Direction: Spencer Cathcart
Motion: Seita Goto

When Rolling Stone launched its first-ever national concert series, we were brought in to help name it, design the brand, and roll it out. The result? Gather No Moss — a four-city tour celebrating the raw energy and legacy of live music. We created a visual identity rooted in Rolling Stone’s editorial DNA: bold typography, layered layout grids, and era-spanning imagery. The system nods to the magazine’s iconic voice while feeling fresh and built for stage, screen, and social. Each city — Chicago, Denver, Nashville, and New York — brought its own rhythm. The first show sold out in under a week, setting the tone for a new kind of Rolling Stone experience. For us, it was more than just branding a tour. It was about translating one of the most influential media voices in music into a living, breathing experience.