Harvard Graduate School of Design
Campaign Grounded Visionaries
Created at Bruce Mau Design, 2014-2015
Creative Direction: Laura Stein, Amanda Happé, Chris Braden
The Harvard University Graduate School of Design is embarking on its most important campaign to date—raising one-hundred-million dollars in support of the students, faculty, and design leaders who will give form to the 21st century.
Inspired by the balancing of contradictions inherent in the GSD’s approach to architecture and design, our team developed the "Grounded Visionaries" campaign: name, messaging, visual identity and graphic system. The launch featured speakers such as Rem Koolhaas and Jeanne Gang, as well as the Grounded Visionaries exhibition.