Samsung 837 New York

Created at Bruce Mau Design, 2015-2016
Creative Direction: Cristian Ordonez, Maggie Fost
Team: Charlotte Van den Bosch, Julian Koschwitz, Helio Teles

Samsung's US headquarters is located in New York's Meatpacking District. The facility is designed to convey Samsung's brand and powerful contents in its communication and experiential event space. The team worked to create an overall narrative based on customization and personalization. We designed interactive digital tables and content that allow customers to personalize their app portfolios on their own mobile devices. We also created content and animations for the three-story digital screen that plays 24/7. The early response to the experience has been overwhelmingly positive, positioning the retail experience as a destination and driving new forms of significant engagement for the brand.