Created at Public Address, 2019-2021
Creative Direction: Chris Braden
Design Team: Benjamin Lory, Jade Courroy

Volunteering is caring—for the people around you, unique experiences, challenges, the game of football, and most of all, caring about being part of something bigger than yourself. Recognising the vital contribution that volunteers make to football and FIFA tournaments FIFA has launched a brand new global volunteer programme in dec 2020, aimed at harnessing the passion for and interest in football around the world. We designed the brand in collaboration with FIFA. We provided guidance and style guide for the uniforms created by Adidas.